RTMNU BBA 6th Sem Revised  Syllabus 2021 Download 

RTMNU BBA 6th Sem Revised Syllabus 2021 | Nagpur University BBA Syllabus Part 3
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Bachelor of Business Administration (BBA) Examination
Semester – VI
Elective A – Financial Management
Paper 1
6T1– Fundamentals of Business Finance

Unit –I: Mathematics of Finance – Concept of Time Value of Money, Compounding and Discounting of single cash flow, series of cash flow and annuity. Simple problems based on Time Value of Money

Unit –II: Capital Budgeting – Premises of Capital Budgeting Decisions, Tools in Capital Budgeting, Pay Back Period, Average Rate of Return on Investments, Net Present Value, IRR.

Unit –III: Dividend decision and Management of Earnings – Relevance approach of dividend valuation models, Irrelevance approach of dividend valuation models, Stability of dividend, Factors determining dividend decisions.

Unit IV: Corporate Restructuring – Reasons & drivers of corporate restructuring, Methods of restructuring- mergers (types of merger), takeovers, acquisitions (Types of Takeover/ acquisition), divesting/ demerger, spin-off, split ups Simple Numerical will be based on Unit I, II and III only.

Reference Books:
1) Financial Management by Ravi Kishore, Taxmann Publications Pvt Ltd
2) Financial Management – I M Pandey – S. Chand & Co. Pvt. Ltd. (Old editions in Vikas
Publications)
3) Financial Management , Theory, Concepts and Problems by Dr. R. P. Rustagi, Taxmann
Publications Pvt Ltd
4) Financial Management, Text, Problems and Cases, by M Y Khan and P K Jain, McGraw-Hill Publications

Paper 2
6T2 – Advanced Financial Management

Unit –I: Banking Services and Operations -Definition of banks, Functions of Commercial Banks, Banking Structure in India, Role of RBI vis-a-vis other commercial banks, Introduction to Bank Deposits, Types of Deposit Accounts, KYC

Unit –II: Insurance Services – Concept of insurance, principles of insurance, Traditional and Unit linked policies, individual and group policies, Different type of insurance products – whole life products, term assurance annuities, and endowment, Medi-Claim and health insurance products.

Unit –III: Mutual Funds – Organization Structure, Classification of Funds –Types of Funds – Equity Funds, Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs, Commodity Funds, Fund of Funds, Sectoral Funds, ELSS; Calculation of NAV; Systematic Investment Plans; Concept of Cost Averaging and Value Averaging.

Unit IV: Capital Market – Introduction to Capital Markets, Structure of Capital Market, Primary and Secondary Market, Stock Exchanges in India- BSE, NSE, OTCEI, ICSEI, Functions of Stock Exchange, SEBI and Role of SEBI in Capital Market

Reference Books:
1) Indian Financial System by Bharti V Pathak Pearson Publications
2) Indian Financial System by M Y Khan McGraw-Hill Publications
3) Financial Markets and Services , Gordon and Natrajan, Himalaya Publications
4) Financial Services, SandeepGoel, PHI Publications
5) Know Your Bank (volume I to VI) published by IIBF
6) Life and Health Insurance, 13th Edition by Kenneth Black Jr., Harold D. Skipper Jr., PHI
Publications

Elective B–Human Resource Management
Paper 1
6T1– Fundamentals of Human Resource Management

Unit 1 :Introduction: Concept, HRM ; Evolution of HRM; Challenges of HRM; Role of Human Resource Management in strategic management, Characteristics of Workforce today

Unit 2 : Performance Appraisal :Concept and Introduction, Importance, process – methods of performance appraisal – Traditional & Modern Methods.

Unit 3 : Job Evaluation & Compensation management: Concept, objectives and methods of Job Evaluation, Wages & Salary, components of employee remuneration – – base and supplementary. Wages & Salary Administration

Unit 4 : Legal Aspects :Introduction to Provident Fund Act, Employee State Insurance Corporation Act, Minimum Wages Act, Industrial Relations Act, Industrial Dispute Act.

Reference Books :
 Dr. S S Khanka : Human Resource Management,
 Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata
 Rao,V S P,Human Resource Management,Text and Cases
 Dessler,Gary; Human Resource Management;Prentice Hall
 Subba Rao, Personnel and Human Resources management, HPH.
 Seema Sanghi , Human Resource Management

 

Paper 2
6T2– Advanced Human Resource Management

Unit 1 : Job Analysis, Job Design & Job Evaluation: Job Analysis & Design – Job Analysis – Meaning, Uses, Competency approach to job analysis, Job Description, Job Specifications & Role Analysis, Factors affecting Job Design, Techniques of Job Design, Cases and Exercises in understanding Job Analysis. Job Evaluation –Concept, objective & methods.

Unit 2:Performance Appraisal: Nature, Objectives of Performance Appraisal, Performance Planning and Potential Appraisal, Pitfalls of Appraisal, Praise and Recognition; Rewards and Incentives; Promotions. HR Records, MIS HR Reports, HR Formats – Personnel Files, Attendance, Leave, Medical Records.

Unit 3 : Industrial Relations :Nature, Concept, scope, objectives & significance of Industrial Relations, Trade unions, Functions of Trade Unions – Forms of collective bargaining – Workers’ participation in management, Nature & causes of Industrial Dispute and Settlement of Industrial Disputes.

Unit 4 : Ancillary Topics: Goal Setting, Promotions and Transfers; Separations- Retirement, VRS, Deputation, Death, Retrenchment, Pink Slips, Competency Mapping, Employee Manual / PPP Handbook. Concept of Retention and Attrition. Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Downsizing; Voluntary retirement schemes (VRS) HR outsourcing, Job Rotation & Transfer

Reference Books :
 Dr. S S Khanka : Human Resource Management,
 Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata
 Rao,V S P,Human Resource Management,Text and Cases
 Dessler,Gary; Human Resource Management;Prentice Hall
 SubbaRao, Personnel and Human Resources management, HPH.
 SeemaSanghi , Human Resource Management

 

Elective C–Marketing Management
Paper 1
6T1– Fundamentals of Marketing Management

Unit – I: Integrated Communication Mix (IMC) -meaning, importance; Communication meaning, importance, process, communication mix-components, role in marketing,

Unit – II: Branding – meaning, brand recall, brand positioning. Importance of branding and advertising. Digital Marketing – Scope and Importance, Search Engine Optimisation (SEO), Out of home (OOH).

Unit – III: Sales Organisation and Relationship : Purpose of sales organization, Types of sales organization structures, Sales department external relations, Distributive network relations.

Unit – IV: Concept of services – Nature & characteristics of services, Marketing Mix and strategies in Service Marketing, Product decisions, pricing strategies, Promotion of services, Placing or Distribution methods of services, Service vision & Strategies: Includes Advertisements, Branding, Packaging of Services.

Reference Books:
1. Marketing Mgt. by Philip Kotler (PHI)
2. Marketing Management by RajanSaxena, Tata McGraw Hill, Education
3. Service Sector Management by S M Jha
4. Sales Management – Cundiff, Still, Govoni

Paper 2
6T2– Advanced Marketing Management

Unit – I : Sales Management : – Evolution of sales function, Objectives of sales management positions, Functions of Sales executives, Relation with other executives, Salesmanship : Theories of personal selling, Types of Sales executives, Qualities of sales executives, Prospecting, pre-approach and post-approach, Organising display, showroom & exhibition

Unit – II:Distribution network Management: Product Distribution Channel & Types of Marketing Channels, Factors affecting the choice of channel, Types of middleman and their characteristics, Wholesale and Retail, Supply Chain Management (SCM) and introduction to Supply Chain Management, Various types of Warehousing and transportation facilities.

Unit – III: Service Quality – Impact of service Quality, Approaches to service Quality, Ten original dimensions of Service Quality, How to improve service Quality, Service quality information systems, Bench marking and certification. Marketing challenges in services business; Classification of services; End user, Profit orientation, Services tangibility, People based services, Expertise. Role of IT in service industry.

Unit – IV: Customer Retention & Relationship Marketing: CB-Services, Facts & Importance of CB in services, Evolution of Relationship Marketing, Enhancement of Internal & External relationships, Customer Retention (Operations, Delivery System). Various types of services offered to customers – hotel, hospital, transport, insurance, banking and education.

Reference Books:
1. Marketing Mgt. by Philip Kotler (PHI)
2. Marketing Management by Rajan Saxena, Tata Mc Graw Hill Education
3. Service Sector Management by S M Jha
4. Sales Management – Cundiff, Still, Govoni