RTMNU Revised M.Com Sem 1 Syllabus 2021

RTMNU Revised MCom Sem 1 Syllabus 2021

RTMNU  Revised MCom Sem 1 Syllabus 2021 | Nagpur University M.Com Syllabus Part 1 | RTMNU First Year M.Com Syllabus 

RTMNU Revised M.Com Sem 1 Syllabus 2021 is available for Downloading. We given below the Details updated new syllabus. Students of RTMNU are requested to go though the detail syllabus. You can also download the PDF of syllabus from given link. For More updates keep visiting us.

RTM Nagpur University Revised M.Com Sem 1 Syllabus 2021 -RTM Nagpur University M.Com First Semester New Revised Syllabus is given below for Downloading. The students can Download the respective Syllabus from following given details. Just go through the given links & read the given syllabus carefully. Nagpur University First Year New Semester Online Detail syllabus given below.

RTMNU Revised MCom Sem 1 Syllabus 2021

Paper –IV : Marketing Management

Unit-I

Nature and Scope of Marketing : marketing tasks, Corporate Orientations towards Scanning. Different philosophies of marketing, various demand states and the market place. The Marketing Environment and Environment

Unit-II

Marketing Information System and Marketing Research : Understanding consumer and industrial markets, Market segmentation, Targeting and positioning.

Unit-III

Product Decisions : Product mix, product life cycle, new product development , branding and packaging, decisions, Pricing methods and strategies. Promotion Decisions : Promotion mix, advertising, sales promotion, public relation personal selling; Channel management – selection, emergence of new channels.

Unit-IV

Vertical Marketing Implementation and Systems : Organizing and implementing marketing in the organization; Evaluation and control of marketing efforts; New issues in marketing – Globalization, Consumerism, Green marketing.

RTMNU Revised MCom Sem 1 Syllabus 2021

Books Recommended 

1. Marketing Management – Planning, Implementation and Control – V. S. Ramaswamy and S. Namakumari – McMillan
2. Marketing Management – P. Kotler – Prentice Hall Inc
3. Marketing Management – Rajan Saxena – Tata McGraw-Hill
4. Introduction to Marketing Management by Adrian Palmer – Oxford University Press.
5. Basic Marketing 15th edition by William D Perreault R, – Tata McGraw-Hill

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